Multiscreen Views
Latest about Multiscreen Views

Programmatic Ad Technology Proliferates
By Gary Arlen published
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world

Cost Is Key in Zuiker's Digital Agenda
By Gary Arlen published
It will be among the first "channels" funded by Google and its YouTube subsidiary to entice high-profile Hollywood creatives into making original Web programs.

Cable Touts ‘Viewdini,’ Wi-Fi
By Gary Arlen published
BOSTON—“Coopetition” among big cable multisystem operators (MSOs) and between the MSOs and Verizon Wireless took on new dimensions during The Cable Show last month.

Social TV's Life Beyond Special Events
By Gary Arlen published
TV has always been a social experience, and now we are focused on extending and amplifying the conversation within social media.

Navigating the Unlimited World of Net TV
By Gary Arlen published
A consequence of the Internet-connected TV era is the inevitable avalanche of content and the concomitant challenge of finding what you want to see
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