Multiscreen Views
Latest about Multiscreen Views

Locating Shows Becomes a Cross-Platform Challenge
By Gary Arlen published
Seek and ye shall find… if you’re lucky.

Programmatic Ad Technology Proliferates
By Gary Arlen published
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world

Amazon’s Agenda Fits Streaming Expectations From Researchers
By Gary Arlen published
Woody Allen. Philip K. Dick. Ridley Scott. The New Yorker.

Apple, Samsung in ‘Simulviewing’ Race
By Gary Arlen published
Video multitasking is accelerating into significant use, and the emerging service may become a battleground between Samsung and Apple.

Tracking Cross-Platform Viewing
By Gary Arlen published
Beyond NBC’s spectacular ratings for its coverage of the Summer Olympics is the equally awesome data on viewers who tuned into the Games via online and wireless devices.

Navigating the Unlimited World of Net TV
By Gary Arlen published
A consequence of the Internet-connected TV era is the inevitable avalanche of content and the concomitant challenge of finding what you want to see
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