Multiscreen Views
Latest about Multiscreen Views

Understanding CPA and the Second Screen Ecosystem
By Gary Arlen published
It means they are refocusing intermittently toward the content—and the screen—that most engages them at that moment.

Programmatic Ad Technology Proliferates
By Gary Arlen published
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world

Amazon’s Agenda Fits Streaming Expectations From Researchers
By Gary Arlen published
Woody Allen. Philip K. Dick. Ridley Scott. The New Yorker.

The More Things Change
By Gary Arlen published
TV’s technology evolution remains work in progress

Locating Shows Becomes a Cross-Platform Challenge
By Gary Arlen published
Seek and ye shall find… if you’re lucky.

Rounds’ Social TV Relies on Online Streams
By Gary Arlen published
Rounds Live, a new social media service, is the latest venture that seeks to enable viewers to gab along with TV shows or... “turn any website into a live video chat party."

Ready for YouTube’s Networks
By Gary Arlen published
How often does an 18,000-attendee trade convention deal with “chaperone and parent” issues or offer free badges for “ages 8 and younger?”
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