Latest about Multiscreen Views
Understanding CPA and the Second Screen Ecosystem
By Gary Arlen published
It means they are refocusing intermittently toward the content—and the screen—that most engages them at that moment.
Programmatic Ad Technology Proliferates
By Gary Arlen published
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world
Amazon’s Agenda Fits Streaming Expectations From Researchers
By Gary Arlen published
Woody Allen. Philip K. Dick. Ridley Scott. The New Yorker.
Locating Shows Becomes a Cross-Platform Challenge
By Gary Arlen published
Seek and ye shall find… if you’re lucky.
The More Things Change
By Gary Arlen published
TV’s technology evolution remains work in progress
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