Hub Entertainment Research’s report last month, which found that 52 percent of pay-TV viewers prefer to watch their favorite shows online rather than via traditional broadcast or cable channels, surfaced amid a flurry of high-profile developments in the fast-evolving, over-the-top and subscription video-on-demand market.
With nearly two-thirds of American viewers now using a subscription video on demand (SVOD) service, the market is primed for a different way to watch TV.
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world
Woody Allen. Philip K. Dick. Ridley Scott. The New Yorker.
Here’s an unlikely combination for the convergence era: a 21-episode video series called “We The Economy” about economic education... presented in multiple styles and released simultaneously on broadcast, cable, online and mobile platforms, with a theatrical premiere thrown in.
The announcement last month from HBO that it plans to launch an à la carte streaming video service “sometime” in 2015—followed a day later by CBS’s launch of its “CBS All Access” OTT service—illustrate the speed with which media companies are addressing the integration of online video delivery with traditional linear programming.
FCC Chairman Tom Wheeler is seeking to put broadband/online video onto a level playing field with cable and satellite carriers, including their relationships and requirements to retransmit broadcast channels.
C-SPAN’s decision to put its three networks’ core daily telecasts behind an “authentication” pay wall called attention to an increasingly complex challenge: how to familiarize viewers with their multiple options to watch the same programming.
How often does an 18,000-attendee trade convention deal with “chaperone and parent” issues or offer free badges for “ages 8 and younger?”
Rounds Live, a new social media service, is the latest venture that seeks to enable viewers to gab along with TV shows or... “turn any website into a live video chat party."
During post-production, Deluxe Entertainment puts a metatag on every scene when a character drinks a beverage, drives a car or puts on a pair of shoes.
It’s not so much that “Videocracy’s” producers can make a TV series “ripped from social media” (as they say) but rather that an entire network can be built as “the first TV home for the social media generation.”
“Mad As Hell: The Making of ‘Network’ and the Fateful Vision of the Angriest Man in Movies,” a book that explores the production of an outlandish film about the TV industry, was just published. The film remains a classic examination of how broadcasting works.
Talk about short-attention-span TV! The BBC has been testing 15-second video “newscasts” beamed to tablets and smartphones.
Tom Morgan, founder and CEO of Net- 2TV, the developer and operator of Portico streaming video services, sees an opportunity for his company’s TV-like content package via a new array of wireless broadband channels being packaged for Verizon Wireless, AT&T Wireless and possibly other mobile and wireline carriers.
While dozens of recent studies and forecasts tout the growing significance of second-screen viewing, a new white paper from Nielsen and the Association of National Advertisers gets quickly to the lifeblood of the television business: advertising revenue.
If you missed the U.S. Open Squash Championship tournament in Philadelphia last month on “Squash TV,” the Professional Squash Association’s global real-time, paid, video-streaming service, you could see it on ESPN3.com provided you’re an authenticated ESPN subscriber.
In this season of annual budget planning plus fourth quarter product releases, it’s easy to get lost in the endless flow of predictive pronouncements and ebullient announcements.
“The Holy Grail of advertising is still the living room on the high-definition TV set,” said Nick Meyers, vice president of sales and business development at Denver-based Accelerated Media.
Anyone seeking a clear vision and valid roadmap for the role of tablets and other companion TV devices in the multiscreen landscape should stock up on headache pain relievers and “alternative” routing software.
Broadcasters can take heart from the profitable opportunities that second-screen services are creating.
“We’re not going to make a bet on a single platform or app,” says Brian Handly, CEO of StepLeader Inc., a work-inducing but realistic stance for a company focused on creating on-demand TV and second-screen apps for TV stations and networks.
