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Multiscreen Views

Demand and Supply Revamping OTT Outlook
SVOD Popularity Poses Broadcast Possibilities
Programmatic Ad Technology Proliferates

Latest about Multiscreen Views

Viewing Practices: Studies Look at Multiscreen Adoption

By Gary Arlen published 15 October 12

Tracking Cross-Platform Viewing

By Gary Arlen published 17 September 12

Beyond NBC’s spectacular ratings for its coverage of the Summer Olympics is the equally awesome data on viewers who tuned into the Games via online and wireless devices.

Social TV: Hot or Not? Still a Work in Progress

By Gary Arlen published 14 April 14

Education Episodes Are Made For Multiplatform Release

By Gary Arlen published 5 January 15

The Making of ‘Network’

By Gary Arlen published 26 February 14

‘Casting Wars’ Augur Next Airwaves/Attention Battle

By Gary Arlen published 3 February 14

News for Today’s Mobile Social Media Viewers

By Gary Arlen published 6 February 14

Talk about short-attention-span TV! The BBC has been testing 15-second video “newscasts” beamed to tablets and smartphones.

Understanding CPA and the Second Screen Ecosystem

By Gary Arlen published 21 December 11

It means they are refocusing intermittently toward the content—and the screen—that most engages them at that moment.

Demand and Supply Revamping OTT Outlook

By Gary Arlen published 15 December 17

Which Smart Screen Will Viewers Prefer?

By Gary Arlen published 21 January 13

Dueling data is the lifeblood of politics and new media technology.

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