Multiscreen Views

xCisco System’s annual Visual Networking Index anticipates an array of opportunities for mobile and wireless delivery, including vast expansion of mobile video services and multiscreen ventures

“The Holy Grail of advertising is still the living room on the high-definition TV set,” said Nick Meyers, vice president of sales and business development at Denver-based Accelerated Media.

Video multitasking is accelerating into significant use, and the emerging service may become a battleground between Samsung and Apple.

With nearly two-thirds of American viewers now using a subscription video on demand (SVOD) service, the market is primed for a different way to watch TV.

Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world