Multiscreen Views

Beyond NBC’s spectacular ratings for its coverage of the Summer Olympics is the equally awesome data on viewers who tuned into the Games via online and wireless devices.

Talk about short-attention-span TV! The BBC has been testing 15-second video “newscasts” beamed to tablets and smartphones.

It means they are refocusing intermittently toward the content—and the screen—that most engages them at that moment.

Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world

Woody Allen. Philip K. Dick. Ridley Scott. The New Yorker.