Multiscreen Views

Latest about Multiscreen Views

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The Making of ‘Network’

By Gary Arlen published

Opinion
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‘Casting Wars’ Augur Next Airwaves/Attention Battle

By Gary Arlen published

Opinion
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SVOD Popularity Poses Broadcast Possibilities

By Gary Arlen published

With nearly two-thirds of American viewers now using a subscription video on demand (SVOD) service, the market is primed for a different way to watch TV.

Opinion
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Demand and Supply Revamping OTT Outlook

By Gary Arlen published

Streaming
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News for Today’s Mobile Social Media Viewers

By Gary Arlen published

Talk about short-attention-span TV! The BBC has been testing 15-second video “newscasts” beamed to tablets and smartphones.

Opinion
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Squash Anyone? Pick Your Platform

By Gary Arlen published

Opinion
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Digital Glut or Gush: What’s Important?

By Gary Arlen published

In this season of annual budget planning plus fourth quarter product releases, it’s easy to get lost in the endless flow of predictive pronouncements and ebullient announcements.

Insights
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More Ad Spending Heads To Second Screens

By Gary Arlen published

Opinion
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AMI Pushes Local Interactive Ads

By Gary Arlen published

“The Holy Grail of advertising is still the living room on the high-definition TV set,” said Nick Meyers, vice president of sales and business development at Denver-based Accelerated Media.

Opinion
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Tablets Tap Into TV Territory

By Gary Arlen published

Opinion
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