linear TV

Company says says customers can now track more than $174 billion in U.S. digital ad spend and $51 billion in U.S. linear TV spend from a single cross-media view

RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association

For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV

OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV

‘Quality of Experience’ also up by double digits

"The traditional TV advertising playbook no longer applies"

The season attracted a record number of unique viewers across linear TV, social media and digital platforms, the NBA reported

Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights

For the first time, U.S. adults will spend more time watching digital video than traditional linear TV, according a new Insider Intelligence forecast

New research from Future Today also finds 60% of kids who see ads talk to parents about them