Latest about linear TV
New Survey: Viewers Increasing Say Streaming Is “First Stop” for Watching TV
For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV
Study: OTT Viewing Hits Record Highs; Linear Viewing Slumps to Lowest Levels Since Pre-Pandemic
OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV
NPAW: VOD, Linear TV Viewing Increased in 2023 for First Time in Two Years
‘Quality of Experience’ also up by double digits
Linear TV Continues its Decline
"The traditional TV advertising playbook no longer applies"
NBA 2022-23 Season Scored 100M Unique Viewers in India
The season attracted a record number of unique viewers across linear TV, social media and digital platforms, the NBA reported
Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights
Digital Video Viewing Time to Surpass TV Viewing in 2023
For the first time, U.S. adults will spend more time watching digital video than traditional linear TV, according a new Insider Intelligence forecast
Study: Families Shift Away from Linear TV for Kids & Family Content
New research from Future Today also finds 60% of kids who see ads talk to parents about them
