linear TV
Latest about linear TV
![Samba TV](https://cdn.mos.cms.futurecdn.net/TMA54qYvnrtcRHv3GyaRy6-320-75.jpg)
Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
By George Winslow published
Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights
![iStock](https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-320-75.jpg)
Digital Video Viewing Time to Surpass TV Viewing in 2023
By George Winslow published
For the first time, U.S. adults will spend more time watching digital video than traditional linear TV, according a new Insider Intelligence forecast
![BTS](https://cdn.mos.cms.futurecdn.net/46iC3DFL4KSE3Wajh8UWxY-320-75.jpeg)
Considerations When Launching a Startup Channel
By Craig Buckland published
To attract viewers, linear startup channels need to deliver unique and polished shows with spot-on scheduling and channel management
![Pixabay](https://cdn.mos.cms.futurecdn.net/DyQk4tq5YuPhuYWpuasRXR-320-75.jpg)
National Linear Addressable Demands Smarter Impression Decisioning
By Spencer Lambert published
Precision targeting is only half of the equation
![Stock](https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-320-75.jpg)
SMI: Television Advertising Up 2% in May
By George Winslow published
But linear TV spending in the first two months of Q2 2022 is down 10% from a year earlier
![Roku](https://cdn.mos.cms.futurecdn.net/bteh6oUgsLCMpfbBJMANBV-320-75.jpeg)
The Next TV Currency? It’s Already Here
By Asaf Davidov published
The advertising industry is putting more into measurement than ever before
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