Latest about linear TV
SMI: Television Advertising Up 2% in May
But linear TV spending in the first two months of Q2 2022 is down 10% from a year earlier
The Next TV Currency? It’s Already Here
The advertising industry is putting more into measurement than ever before
94% of TV Ads Reached Only 55% of Linear TV Audiences
New Samba TV report suggests that advertisers are missing large groups of people with their current advertising strategies
Bleak Future For Linear TV Has Arrived, Analyst Finds
Time spent on cable networks built on movies, syndicated TV and kids content has collapsed, Michael Nathanson says
Report: Linear TV Revenue Dips 6% to $94.7B, While OTT Rockets Up
OTT revenue was $29.6 billion in 2020 and could double by 2023
OTT Overtakes Linear TV on Global Stage, MiQ Reports
Practically all MiQ tracked households had an OTT service as of November 2020
Report: Linear TV Proving Reliable for CTV Advertising
Those investing in CTV ads are more comfortable doing so with traditional TV than OTT
CES Panels Highlight Streaming’s Growing Pains
Players see shakeout coming and cite need for better navigation, content discovery
LATEST ARTICLES
