Latest about linear TV
94% of TV Ads Reached Only 55% of Linear TV Audiences
By George Winslow last updated
New Samba TV report suggests that advertisers are missing large groups of people with their current advertising strategies
Report: Linear TV Revenue Dips 6% to $94.7B, While OTT Rockets Up
By Michael Balderston published
OTT revenue was $29.6 billion in 2020 and could double by 2023
Report: Linear TV Proving Reliable for CTV Advertising
By Michael Balderston published
Those investing in CTV ads are more comfortable doing so with traditional TV than OTT
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