linear TV

Latest about linear TV

BTS
Considerations When Launching a Startup Channel

By Craig Buckland Published

To attract viewers, linear startup channels need to deliver unique and polished shows with spot-on scheduling and channel management

Opinion
Pixabay
National Linear Addressable Demands Smarter Impression Decisioning

By Spencer Lambert Published

Precision targeting is only half of the equation

Opinion
Stock
SMI: Television Advertising Up 2% in May

By George Winslow Published

But linear TV spending in the first two months of Q2 2022 is down 10% from a year earlier

Business
Roku
The Next TV Currency? It’s Already Here

By Asaf Davidov Published

The advertising industry is putting more into measurement than ever before

Opinion
family watching TV
94% of TV Ads Reached Only 55% of Linear TV Audiences

By George Winslow Last updated

New Samba TV report suggests that advertisers are missing large groups of people with their current advertising strategies

Business
DrGrounds/iStockphoto
Bleak Future For Linear TV Has Arrived, Analyst Finds

By Jon Lafayette Published

Time spent on cable networks built on movies, syndicated TV and kids content has collapsed, Michael Nathanson says

Opinion
streaming
Report: Linear TV Revenue Dips 6% to $94.7B, While OTT Rockets Up

By Michael Balderston Published

OTT revenue was $29.6 billion in 2020 and could double by 2023

Business
Watching TV
OTT Overtakes Linear TV on Global Stage, MiQ Reports

By Michael Balderston Last updated

Practically all MiQ tracked households had an OTT service as of November 2020

Streaming
money
Report: Linear TV Proving Reliable for CTV Advertising

By Michael Balderston Published

Those investing in CTV ads are more comfortable doing so with traditional TV than OTT

Business
Scott Reich Andrew McCollum
CES Panels Highlight Streaming’s Growing Pains

By Gary Arlen Published

Players see shakeout coming and cite need for better navigation, content discovery

Streaming
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