linear TV

Latest about linear TV

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Linear TV Still Top Form of TV Viewership in 2019, Omdia Reports

By Michael Balderston published

Just under two-thirds of U.S. viewing was through linear TV

Trends
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National TV Ad Market to See 13% Dip, Per MAGNA

By Michael Balderston published

Projects a rebound in 2021

Insights
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Local News, Linear TV See Resurgence During COVID-19, Says Survey

By Phil Kurz published

A new SmithGeiger survey reveals 82% of U.S. news consumers are watching local TV news

Trends
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Pixel Power boosts its software solutions business

By press@manormarketing.tv published

Production
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Making OTT Profitable for Linear Broadcasters

By Roger Franklin, CEO, Crystal published

Distributing linear content over the internet is considerably more complex than OTT VOD or TVE distribution

Opinion
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‘Consistent Experience’ Is Key To Combining OTT, Linear TV

By Gary Arlen published

Ensuring ‘broadcast-quality’ in a streaming world

Streaming
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Ebiquity: Linear TV Ad Impact Seeing Steep Decline of Younger Viewers

By Michael Balderston published

Online seems to be the wave of the future, but its path is still uncertain.

Trends
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Google Fiber Stops Offering Linear TV, Partners With fuboTV

By Michael Balderston published

Says that customers don’t need traditional TV.

Streaming
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Bypassing the Broadcasters: TV in the Social Age

By Niall Duffy, Renegade Thinking published

We are witnessing demographic shifts in the age of linear TV viewers, with millennials and younger consuming more content online, and increasingly mobile

Opinion
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Linear TV Dominates Time Spent Watching Video: Nielsen

By Jon Lafayette published

Despite the industry’s focus on streaming and on-demand video, linear TV dominates Americans’ time spent viewing and is on the rise, according to a new report from Nielsen.

Streaming
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