linear TV

Latest about linear TV

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Sports, Politics Bring People Back to Linear TV, Samba TV Reports

By Michael Balderston published

Surge of linear TV viewing did not negatively impact CTV

Trends
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IAB: Linear TV Advertising Down 24% in 2020

By Michael Balderston published

CTV and digital video on the rise, however

Business
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Linear TV Still Top Form of TV Viewership in 2019, Omdia Reports

By Michael Balderston published

Just under two-thirds of U.S. viewing was through linear TV

Trends
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National TV Ad Market to See 13% Dip, Per MAGNA

By Michael Balderston published

Projects a rebound in 2021

Insights
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Local News, Linear TV See Resurgence During COVID-19, Says Survey

By Phil Kurz published

A new SmithGeiger survey reveals 82% of U.S. news consumers are watching local TV news

Trends
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Pixel Power boosts its software solutions business

By press@manormarketing.tv published

Production
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Making OTT Profitable for Linear Broadcasters

By Roger Franklin, CEO, Crystal published

Distributing linear content over the internet is considerably more complex than OTT VOD or TVE distribution

Opinion
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‘Consistent Experience’ Is Key To Combining OTT, Linear TV

By Gary Arlen published

Ensuring ‘broadcast-quality’ in a streaming world

Streaming
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Ebiquity: Linear TV Ad Impact Seeing Steep Decline of Younger Viewers

By Michael Balderston published

Online seems to be the wave of the future, but its path is still uncertain.

Trends
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Google Fiber Stops Offering Linear TV, Partners With fuboTV

By Michael Balderston published

Says that customers don’t need traditional TV.

Streaming
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