Latest about LG Ad Solutions

LG Channels 3.0 user interface

LG AD Solutions’ 2024 Predictions: Advertisers Cut the Cord and Shift to CTV

By TVT Staff published

More innovation from AI, the growing importance of live sports streaming and a big shift in ad dollars are among the predictions made by LG’s Tony Marlow

Products
Nielsen

Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement

By George Winslow published

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs

Streaming
OLED

LG Ad Solutions Expands into Canada

By George Winslow published

The move is designed to tap into growing interest in free ad-supported streaming content in the market, LG said

Streaming
money

LG: Enhanced Ads Boost Purchases

By George Winslow published

Consumers are more likely to buy brands using enhanced ads, according to a LG Ad Solutions survey

Research
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