LG Ad Solutions

Hispanics, who have long over indexed in usage of streaming services, prefer the personalized and diverse content options provided by streaming

As part of the agreement, YieldPilot will optimize and streamline ad inventory with automated yield optimization for publishers

Survey shows that black CTV users are more likely to take action after seeing a CTV ad, according to LG Ad Solutions

CTV ad provider says U.S. viewers, regardless of political affiliation, increasingly prefer streaming over linear TV in 2024

49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in political ads

The adoption of the UID2 allows advertisers to use their first party data to improve ad campaigns while strengthening privacy

Rudnick joins LG from Vizio Ads, where he led the development of their CTV platform

More innovation from AI, the growing importance of live sports streaming and a big shift in ad dollars are among the predictions made by LG’s Tony Marlow

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs

The move is designed to tap into growing interest in free ad-supported streaming content in the market, LG said