Latest about Innovid
Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
The new identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy
Innovid Names Jeff Austin SVP of Revenue Operations
The former Stackline VP will spearhead revenue operations for independent converged TV advertising platform
CTV Accounts for Half of Global Retail Video Impressions
Mobile represented the second largest share at 32% of retail video impressions followed by desktop at 18% in 2022
Innovid Expands Local Measurement for NBCUniversal
Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations
More Than Half of All Global Video Impressions Now on CTV
The video impression share for connected TV is up 10.9% from 2021 according to Innovid
Innovid Launches InnovidXP for Cross Platform TV Measurement
Media buyers Dentsu has signed on as an early user of Innovid's global measurement platform for converged TV advertising
Global CTV Video Impressions Outpace Mobile for First Time
Connected TVs now account for nearly half of video, impressions Innovid reports
