Innovid

Ad technology $500 million deal will create a major omnichannel ad tech platform

Joins Assembly, CMI Media Group, Goodway Group, PMG, Roku, and Vizio as partners using Harmony Direct

The report also found that interactive CTV Campaigns drove up to 10.3x higher engagement for advertisers

More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024

Former Cardlytics CMO joins Innovid to drive the ad platform’s global marketing efforts

The new identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy

The former Stackline VP will spearhead revenue operations for independent converged TV advertising platform

Mobile represented the second largest share at 32% of retail video impressions followed by desktop at 18% in 2022

Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations

The video impression share for connected TV is up 10.9% from 2021 according to Innovid