Innovid
Latest about Innovid

Innovid Expands Local Measurement for NBCUniversal
By George Winslow published
Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations

More Than Half of All Global Video Impressions Now on CTV
By George Winslow published
The video impression share for connected TV is up 10.9% from 2021 according to Innovid

Innovid Launches InnovidXP for Cross Platform TV Measurement
By George Winslow published
Media buyers Dentsu has signed on as an early user of Innovid's global measurement platform for converged TV advertising

Global CTV Video Impressions Outpace Mobile for First Time
By George Winslow published
Connected TVs now account for nearly half of video, impressions Innovid reports

Innovid Buys TVSquared for $160M
By George Winslow published
The deal for the TV measurement provider will position Innovid as a single source for ad-serving and measurement for converged TV

Tokyo Olympics: NBC Selects Innovid as Its Ad Management Provider
By George Winslow last updated
Innovid will provide ad management solutions for NBC’s production of the Tokyo Summer Games

Report: Two-Thirds of Advertisers Use Connected TV Ad Platforms
By George Winslow published
Innovid and Digiday’s `State of CTV Advertising’ report found 64% believed CTV ads will help them better target consumers
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