Latest about Innovid
Mediaocean To Acquire Innovid, Will Merge It With Flashtalking
Ad technology $500 million deal will create a major omnichannel ad tech platform
LG Ad Solutions Joins Innovid’s Harmony Initiative
Joins Assembly, CMI Media Group, Goodway Group, PMG, Roku, and Vizio as partners using Harmony Direct
Innovid: CTV Accounted for More than Half of Video Ad Impressions in 2023
The report also found that interactive CTV Campaigns drove up to 10.3x higher engagement for advertisers
The 2024 Outlook for Streaming, CTV and Advertising
More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024
Innovid Names Dani Cushion Chief Marketing Officer
Former Cardlytics CMO joins Innovid to drive the ad platform’s global marketing efforts
Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
The new identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy
Innovid Names Jeff Austin SVP of Revenue Operations
The former Stackline VP will spearhead revenue operations for independent converged TV advertising platform
CTV Accounts for Half of Global Retail Video Impressions
Mobile represented the second largest share at 32% of retail video impressions followed by desktop at 18% in 2022
