Latest about Gen Z
NAB Show: Creative Lens on Live Sports
Sports audiences are old; to attract younger viewers, producers need to make sports more engaging and interactive
Survey Explores Media Habits of Black American Gen Zers
They are more likely to have a TV than other Gen Zers; 73% watch TV content each week
Changing Gen Z Media Consumption Habits Are Trend Setters for Other Age Groups
While younger people spend the most time with non-premium content, others are as well according to a new survey
Survey: Gen Z Embraces Long-Form TV Content
While they spend more of their time with social media, games and short video, seven in 10 watched TV content each week according to Horowitz Research
Research: Gen Z Key to Streaming's Future Financial Success
40% of Gen Z consumers are paying between $75-100 for digital subscriptions, a more significant amount than any other generation, according to Amdocs
Broadcasters Must Make Better Use of Social Media to Attract Gen Z News Audience
Original research presented in a new Vizrt e-Book also finds graphics play a big role
Survey: Younger Viewers Demand More Immersive Sports Coverage
Younger fans are pushing sports viewing into an “era of immersive sports” that could benefit streaming services according to Deloitte’s survey
Survey: Gen Z-ers Prefer Watching Sports On Mobile Phones
Graphics and virtual elements encourage greater consumption
