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Gen Z

Horowitz
TV Viewing Shrinks Among Gen Z Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem
young people
Netflix is Most Popular Streaming Service Among Youth 71% of those Gen Zers 18-24 use Netflix each week while 64% of those 13-17 are weekly users of Netflix according to Horowitz
World Cup 2022
Majority of Younger Viewers Plan on Watching World Cup Online Survey shows majority of viewers will watch the Cup via traditional TV

Latest about Gen Z

Horowitz

Survey: Gen Z Wants More Interactive Live Video from Brands

By George Winslow last updated 26 September 22

More than half of Gen Z consumers are over half are more likely to engage with brands using live interactive video, according Agora

Horowitz

Eight in Ten Gen Z 13-24 Year-Olds Stream Longer-Form TV Content

By George Winslow published 3 March 22

A new report from Horowitz Research upends some widely held misconceptions about Gen Z media usage

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