Latest about DAI

Roku

Roku Acquires Nielsen’s Advanced Video Ad Business for DAI on Traditional TV

By Michael Balderston published

Will “deliver the benefits of streaming TV advertising to traditional TV”

Business
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Verance Develops Tech to Prevent DAI Issues in SVOD

By Michael Balderston published

Allows streamers to identify content to prevent insertion of unauthorized dynamic ads

Products
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Making OTT Profitable for Linear Broadcasters

By Roger Franklin, CEO, Crystal published

Distributing linear content over the internet is considerably more complex than OTT VOD or TVE distribution

Opinions
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SpotX Partnering with Syncbak for Digital Ad Insertion

By Tom Butts published

Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology.

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CBS, Nielsen Team Up on National Dynamic Ad Insertion Over Live Linear TV

By Tom Butts published

Gracenote platform will use frame accurate video recognition technology

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Syncbak to Conduct 'First Ever' Live OTT Broadcast Using Local Dynamic Ad Insertion

By Tom Butts published

Syncbak, a provider of OTT technology to the broadcast industry, will be conducting what it says is the first ever live straight to OTT broadcast using dynamic ad insertion on the local level.

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Best Practice for Multiplatform Monetization With Dynamic Ad Insertion

By David Springall published

Using SSAI to ensure a smooth transition between primary and stitched content.

Opinions