Latest about CTV advertising
Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP
Initial clients include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery
LG Ad Solutions Expands Programmatic Ad Inventory
Integration with Amazon Publisher Direct, available on Amazon DSP expands the inventory available on LG Channels
New Data on Political Advertising Shows Growing Importance of CTV Ads
CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly
BrightLine, TripleLift Launch Marketplace for Interactive CTV Advertising
The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers.
IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025
AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation
Roku Expands Programmatic Ad Deal With FreeWheel
For the first time, Roku premium inventory, including The Roku Channel, will be available to FreeWheel demand-side advertisers via a new real-time bidding integration
Adlook, Comcast’s FreeWheel To Partner on CTV Advertising
The move will improve advertisers’ access to top-tier CTV and online video inventory
Netflix Ad Tier Hits 70 Million Monthly Active Users 2 Years After Launch
In countries where the ad-supported tier is available, it accounts for more than 50% of new signups
