CTV advertising Cinedigm Rebrands to Cineverse The corporate name change is designed to highlight the company’s transformation into a streaming content and technology company iSpot: Fubo Reaches Audience Beyond Traditional Linear TV Advertising FuboTV has inked a deal with iSpot.tv to bolster connected TV (CTV) measurement IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022 Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020 Grid List Latest about CTV advertising Survey: Major Increase in CTV/OTT Ad Spend Expected in First Half of 2023 By George Winslow published 12 April 23 Among direct-to-consumer marketers, more than half (57%) who currently use CTV/OTT plan to increase their ad spend vs. last year Publica to Join Amazon Publisher Services Streaming TV Ad Server Certification Program By George Winslow published 10 March 23 The upcoming certification will help Publica maximize the value of header bidding for streaming TV publishers and advertisers Cadent Partners with Google Clean Room Technologies By George Winslow published 16 February 23 Cadent Aperture platform and Google Cloud platform integration brings interoperability to CTV advertising and enable privacy-safe TV ad targeting Estrella Media Taps Freewheel for CTV Advertising By George Winslow published 16 December 22 The companies hope to capitalize on the Hispanic streaming audiences that over-index the average U.S. household in CTV usage CTV Advertising Needs Gated Communities, Not More Walled Gardens By Serge Matta published 7 November 22 The case for a more open approach when it comes to sharing data Premion Receives TAG Brand Safety Certified Seal By George Winslow published 28 October 22 It is the second TAG certification for the regional and local CTV/OTT ad platform LG Smart TVs Get a Global ACR Upgrade By George Winslow published 15 September 22 The rollout of automatic content recognition technologies will provide better data on the performance of ad campaigns Xperi Announces TiVo OS Smart TV Launch, First OEM Customer By Tom Butts published 31 August 22 European TV producer Vestel expects to ship first units in 2023 Tremor to Acquire Amobee for $239M By George Winslow published 26 July 22 The deal would significantly expand Tremor International’s market share in the CTV and ad tech business Comcast: FAST Streaming Channels Are Changing the TV Ad Landscape By George Winslow published 22 July 22 The penetration of free-ad supported channels has doubled in the last year, according to Comcast Advertising 123 Get the TV Tech Newsletter The professional video industry's #1 source for news, trends and product and tech information. Sign up below. Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy, including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Wooden Camera Releases Ultra Handle System2ARRI Rental Services Opens Toronto Facility3DirecTV to Sell NFL Sunday Ticket to Commercial Establishments4LTN Network Achieves Major Live Feed Milestone5ENCO To Highlight Robotic Pan/Tilt Head at InfoComm
Survey: Major Increase in CTV/OTT Ad Spend Expected in First Half of 2023 By George Winslow published 12 April 23 Among direct-to-consumer marketers, more than half (57%) who currently use CTV/OTT plan to increase their ad spend vs. last year
Publica to Join Amazon Publisher Services Streaming TV Ad Server Certification Program By George Winslow published 10 March 23 The upcoming certification will help Publica maximize the value of header bidding for streaming TV publishers and advertisers
Cadent Partners with Google Clean Room Technologies By George Winslow published 16 February 23 Cadent Aperture platform and Google Cloud platform integration brings interoperability to CTV advertising and enable privacy-safe TV ad targeting
Estrella Media Taps Freewheel for CTV Advertising By George Winslow published 16 December 22 The companies hope to capitalize on the Hispanic streaming audiences that over-index the average U.S. household in CTV usage
CTV Advertising Needs Gated Communities, Not More Walled Gardens By Serge Matta published 7 November 22 The case for a more open approach when it comes to sharing data
Premion Receives TAG Brand Safety Certified Seal By George Winslow published 28 October 22 It is the second TAG certification for the regional and local CTV/OTT ad platform
LG Smart TVs Get a Global ACR Upgrade By George Winslow published 15 September 22 The rollout of automatic content recognition technologies will provide better data on the performance of ad campaigns
Xperi Announces TiVo OS Smart TV Launch, First OEM Customer By Tom Butts published 31 August 22 European TV producer Vestel expects to ship first units in 2023
Tremor to Acquire Amobee for $239M By George Winslow published 26 July 22 The deal would significantly expand Tremor International’s market share in the CTV and ad tech business
Comcast: FAST Streaming Channels Are Changing the TV Ad Landscape By George Winslow published 22 July 22 The penetration of free-ad supported channels has doubled in the last year, according to Comcast Advertising
