Latest about CTV advertising
Innovid: CTV Accounted for More than Half of Video Ad Impressions in 2023
The report also found that interactive CTV Campaigns drove up to 10.3x higher engagement for advertisers
DoubleVerify, NBCUniversal Expand Partnership
DV’s AI technology will be used to provide program-level measurement and brand safety features for NBCU advertisers
Madhive Launches Local CTV Marketplace For Political Advertising
In partnership with Fox Television Stations, the political offering includes new data partners, hyperlocal insights and enhanced planning
Walmart to Acquire Vizio for $2.3B
Deal will intensify the battle for market share in the CTV ad business and put more pressure on Roku
Tegna’s Premion Acquires Octillion Media
The acquisition of the DSP will expand Premion’s CTV ad capabilities
Teads Names Damien Islam-Frenoy CTO
Islam-Frenoy joins Teads from Amazon and brings 25 years of experience to the top tech job
Survey: Half of CTV Users Want to Shop Directly from TV Ads
Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions
tvScientific Working with Blockgraph to Improve How Brands Use First Party Data
New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV
