CTV advertising

The company will work with T-Mobile to expand its connected TV inventory

Most recently, Walters was the head of LG Channels in North America at LG Electronics

PerformXP allows direct response and performance advertisers to incorporate connected set-top box (STB) inventory into connected TV (CTV) buys

Operative will preview new AI capabilities that enhance business intelligence and other developments

23% also plan to increase their CTV ad spend in 2024 according to a tvScientific survey

The report also found that interactive CTV Campaigns drove up to 10.3x higher engagement for advertisers

DV’s AI technology will be used to provide program-level measurement and brand safety features for NBCU advertisers

In partnership with Fox Television Stations, the political offering includes new data partners, hyperlocal insights and enhanced planning

Deal will intensify the battle for market share in the CTV ad business and put more pressure on Roku

The acquisition of the DSP will expand Premion’s CTV ad capabilities