Latest about CTV advertising
Viant Technology Launches New Programmatic Ad Solution, ViantAI
The platform is designed to deliver a new level of intelligence, efficiency, and automation
LG Ad Solutions Launches Innovation Labs
Streaming The new division will focus on developing technologies for CTV advertising and improved user experiences
Study: 78% of Hispanic Americans Prefer Streaming Over Traditional TV
Hispanics, who have long over indexed in usage of streaming services, prefer the personalized and diverse content options provided by streaming
Netflix Sees 150% Pop in Upfront Ad Sales
The streamer also announced expanded advertiser capabilities and new measurement partnerships
New Study Highlights Importance of Black Americans for CTV Advertisers
Survey shows that black CTV users are more likely to take action after seeing a CTV ad, according to LG Ad Solutions
New Report Offers Insight On How Marketers Can Make Best Use Of CTV
“A Full-Funnel Approach to CTV Marketing 2024,” looks at developing effective CTV campaigns
XR Extreme Reach, Roku Expand Streaming Ad Partnership
The expanded collaboration allows advertisers to link all ads on the Roku platform to performance outcomes
Roku Sees Streaming Households, Revenue Jump by 14% in Q2
The company added 2M streaming households as revenue hit $968.2 million and losses continued to narrow
