Latest about CTV advertising
Blockboard Unveils BlockCONNECT Attribution Technology For CTV, OTT Advertisers
By Phil Kurz published
The tool gives agencies and brands a chance to make rapid changes to ad buys and creative if needed
OpenX Announces TV+ Initiative
By George Winslow published
OpenX wants to improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory
GroupM Partners with IRIS.TV on CTV and Online Video Data
By George Winslow published
GroupM will use the IRIS_ID to target contextual and brand suitability data in streaming video
Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
By George Winslow published
The new identity framework, Innovid Key, enables advertisers to track conversions on second screens from CTV campaigns without violating consumer privacy
BrightLine Launches Proteus Experience Engine
By George Winslow published
The new technology will enable streamers to overlay dynamic, interactive, and shoppable moments within shows, films, and sports content outside of traditional ad pods
CTV Accounts for Half of Global Retail Video Impressions
By George Winslow published
Mobile represented the second largest share at 32% of retail video impressions followed by desktop at 18% in 2022
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