Latest about CTV advertising

Yahoo

Yahoo Launches New Data Partnership with VideoAmp

By George Winslow published

The Yahoo DSP is the first DSP to integrate VideoAmp's measurement and identity resolution to enhance targeting and measurement across TV and digital

Streaming
Roku Exchange on a purple background

Roku Unveils TV Streaming Ad Solution

By Phil Kurz published

Roku Exchange connects ad inventory with advertiser demand

Streaming
IAB Tech Lab

IAB Tech Lab Releases Ad Creative ID Framework

By George Winslow published

XR Extreme Reach and Ad-ID will be the first to implement the ACIF which will improve cross platform measurement and the CTV advertising

Streaming
Scripps

Scripps Taps The Trade Desk to Provide Advertisers with New Data-Driven Tools

By George Winslow published

The move to adopt OpenPass and Unified ID 2.0 will streamline the programmatic ad buying process for advertisers

Streaming
money

Seedtag Acquires the Sell-Side Ad Platform Beachfront

By George Winslow published

The deal will strengthen the global contextual advertising company’s CTV offering

M&A
IAB Tech Lab

IAB Tech Lab Expands Open Measurement SDK Capabilities to Support Samsung and LG TVs

By Phil Kurz published

Lab is working to establish a standardized, reliable measurement of viewing across all digital platform

Streaming
SAS logo

ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX

By George Winslow published

ITV uses SAS 360 Match to drive viewer engagement with customized ad experiences

Streaming
Xperi

TiVo Launches TiVo One Cross-Screen Ad Platform

By George Winslow published

Xperi’s TiVo also reported that Bush, Telefunken, JVC and Panasonic smart TVs Powered by TiVo are rolling out across Europe

Products
DrGrounds/iStockphoto

CTV/Streaming Top of Mind for Marketers in 2024

By Tom Butts published

Survey shows generative AI, social media video also gaining traction

Roku, iSpot

Roku, iSpot Launch Expanded Streaming Audience Measurement Partnership

By George Winslow published

First-of-its-kind partnership will allow Roku advertisers to use iSpot’s Unified Measurement solution to optimize campaigns and improve ad measurement

Streaming
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