Latest about CTV advertising
tvScientific Working with Blockgraph to Improve How Brands Use First Party Data
By George Winslow published
New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV
Amagi ADS PLUS Launches FAST Deals Curated Marketplace
By Tom Butts published
PRODUCT FAST Deals launches with more than a dozen curated programmatic inventory bundles that address the most commonly targeted CTV inventory
CES2024: iSpot.tv Unveils New Streaming Measurement Offering
By George Winslow published
The dedicated Streaming Measurement offering and new suite of metrics track audience consumption of CTV advertising at scale
GroupM Forms Ad Innovation Accelerator
By George Winslow published
Disney, NBCU, Roku, YouTube, Brightline, Kerve and Telly have joined the effort to enhance traditional ad spots for streaming audiences
tvScientific Unveils CTV Ad Training Course, Community
By Phil Kurz published
Performance TV Academy courses will offer courses on CTV ad strategies and tactics
LG Ad Solutions Names Dave Rudnick SVP of Engineering
By George Winslow published
Rudnick joins LG from Vizio Ads, where he led the development of their CTV platform
DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption
By TVT Staff published
Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends
LG AD Solutions’ 2024 Predictions: Advertisers Cut the Cord and Shift to CTV
By TVT Staff published
More innovation from AI, the growing importance of live sports streaming and a big shift in ad dollars are among the predictions made by LG’s Tony Marlow
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