CTV advertising

The move will improve advertisers’ access to top-tier CTV and online video inventory

In countries where the ad-supported tier is available, it accounts for more than 50% of new signups

MyFree DirecTV offers more than 70 FAST channels and on-demand content across a wide variety of genres

The FAST streaming platform also saw global viewing increase by more than 50% YoY

This unified offering allows advertisers to target, match, and measure first-party audiences across the fragmented CTV landscape

Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates

Subscribers in its ad-supported tier grew by 35%

Protocol will allow advertisers and publishers to securely measure conversions while maintaining user privacy

New interactive ad formats, enhanced targeting capabilities, and closed-loop measurement will allow brands to get more from their advertising efforts, Roku reported

The self-service performance solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns