Cameras

It will use Sony’s solutions, support, and expertise in Italy for the Olympics and Paralympics

Founded in 1966 by engineer and inventor Mark Roberts, technology from the company, which is now owned by Nikon, has been used in more than 300 feature films

The cameras are being used to televise sports, stage performances and public presentations.

PRODUCT Announced in fall 2025, the Powercell series offer an affordable, compatible alternative

Will highlight open, scalable robotic and fixed camera solutions powered by visual reasoning and AI

New zoom functionality of the compact 4K model increases versatility

New platform turns any PTZ camera into a cloud-connected device, enabling remote control, AI automation and seamless collaboration from anywhere

Products Company also introduces FE 28-70mm f/3.5-5.6 OSS II (SEL28702) zoom lens

Batteries New offering uses the latest lithium-ion technology and fits IDX V-mount chargers

Cameras Relies on a new 1/1.1-inch square sensor and offers 13.5 stops