PBS Distribution Adds Whip Media's FASTrack for Ad Data Analysis

Whip
(Image credit: Whip Media)

LAS VEGAS—PBS Distribution has expanded its relationship with Whip Media to include Whip Media’s new FASTrack tool. PBS Distribution—a joint venture of PBS and GBH Boston which provides premium content through multiple digital channels and video services—currently uses Whip Media's performance tracking and finance solution for their businesses. 

"Whip Media is excited to be working with PBS Distribution for the next chapter of its growth as it expands its footprint in free ad-supported streaming," said Carol Hanley, CEO of Whip Media.

We are pleased to be implementing Whip Media's new dynamic set of tools for our AVOD and FAST businesses", said PBS Distribution President Andrea Downing. "Creating an efficient workflow around performance data is important to the success of our business."

Whip Media's FAST & AVOD SaaS solutions include extensive streaming performance tracking, offering a complete view of partner performance as well as advancements in financial automation and reporting. PBS Distribution operates six subscription streaming channels — PBS Masterpiece (US and CA), PBS KIDS, PBS Living, PBS Documentaries and PBS America (U.K.) as well as numerous Free Ad-supported Streaming TV (FAST) Channels in the U.S. and U.K.

Tom Butts

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.