Cobalt Digital today announced a partnership with Starfish Technologies to provide transport stream splicing using the Starfish Technologies TS Splicer software and the Cobalt SCTE-104/35 insertion system. The new solution creates an affordable, automated ad insertion or media replacement system for broadcast, IPTV, satellite, and cable TV applications.
Vigor Systems is rolling out a software-as-a-service version of its advanced linear local ad insertion platform, the Advertio Cloud.
Seven Networks provided full court coverage of the 2017 Australian Open and with the help of Yospace was able to monetize its online coverage.
In an effort to expand its xG Ad Insertion for Multiscreen (AIM) system, Imagine Communications has announced that it added Placement Opportunity Information Service (POIS), Ad Decision Router (ADR), and Ad Decision Service (ADS) software-based modules.
System combines content type, consumer profile and geographical location data.
Based on global ad revenues, Google is the world’s largest media owner; according to ZenithOptimedia’s Top Thirty Global Media Owners 2015 report. Fortunately for broadcasters, there is a weapon that can help them stand their ground with Google and other major websites: dynamic ad insertion.
