YouTube and Google TV Tap Into Insights From Parrot Analytics

By George Winslow
published

Will use Parrot Analytics’ data and services to help make decisions about content and programming

YouTube
(Image credit: YouTube)

LOS ANGELES—Parrot Analytics has announced that YouTube and Google TV are using Parrot Analytics' global audience demand data and entertainment consulting services to help make insight-driven content decisions.

With the world's largest audience demand datasets, Parrot Analytics currently tracks more than 1.5 billion daily expressions of demand in over 100 languages from 200+ countries. 

YouTube and Google TV will draw on that data and Parrot Analytics' consulting services to inform content programming decisions.

Parrot Analytics CEO Wared Seger remarked: "We are thrilled to be working with the world's leading video entertainment and TV platform. By sharing our expertise, data and consulting services in global audience demand, YouTube and Google TV will continue to evolve their content strategy based on the latest trends. We are excited to further our mission of helping more content owners and brands succeed on any screen, anywhere in the world."

George Winslow
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.