Toshiba takes HD DVD message on the road

Toshiba America Consumer Products has begun a tour of more than 40 cities to help with the March launch of its HD-XA1 and HD-A1 HD DVD players.

The tour is part of a multi-tier campaign to educate retail salespeople and provide them with support materials to help them sell HD DVD players. The road show began Feb. 20 and will continue through April. It will include consumer and media education components as well as retail education.

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