WOODLAND HILLS, Calif.—A new App Science research report has found that multicultural groups are the biggest streamers, with Hispanics, African Americans, and Asian Americans being 17%, 17%, and 33%, respectively, more likely to have CTV streaming apps.
The App Science Multicultural Trends Report also found that multicultural audiences are most interested in the sports, crime, and drama TV genres and that they are at least four times more likely to watch these entertainment content than the general market.
The average Hispanic household had 7 CTV apps versus 6 in the general market and that their top CTV streaming apps were Dazn, HGTV, VRV, Movies Anywhere, Freeform and Showtime Anytime.
African Americans households had an average of 7 CTV apps, versus 6 for the general market and their top streaming apps were Showtime Anytime, Livestream, Epix, Xfinity Stream, Pluto TV and Freeform.
Asian American households had on average 8 CTV apps and their top streaming apps on CTVs were Hotstar, Roku, Dailymotion, SlingTV, Vimeo and Fox Sports.
The full report is available here (opens in new tab).
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.
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