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Pathfire releases Pathfire Ads digital IP multicast solution

Pathfire has released Pathfire Ads, an application for the Pathfire Digital Media Gateway (DMG) automated digital IP-multicast distribution platform. Pathfire Ads is a complete digital media distribution and management solution that simplifies and streamlines the aggregation, archiving and downstream equipment transfer process for broadcast stations and decreases costs to manage, deliver, track and verify ad and promotional materials.

The Pathfire DMG, in use by more than 900 U.S. broadcast stations, eliminates the need to monitor and roll tape on scheduled satellite feeds. Content is delivered digitally directly to desktops through the DMG, making access to material quick and convenient. Many broadcast stations are using the DMG to receive and manage their news and syndicated programming.

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