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![Comcast](https://cdn.mos.cms.futurecdn.net/q2eFJeJepW5oepBiYxa9Vo-320-75.jpg)
Comcast Loses 419K Pay TV Subs; Peacock Subs Hit 33M
By George Winslow published
Peacock's loses were significantly down from a year earlier and helped drive improved results in its media segment
![Netflix](https://cdn.mos.cms.futurecdn.net/NYCkw8MfAAuDUvMbmWn9RU-320-75.jpeg)
Nielsen: Netflix Jumps to 4th Largest Media Distributor with 8.4% of TV Viewing
By George Winslow published
Disney remained on top while YouTube came in second with nearly 10% of total TV usage broken down by company
![NBA TNT](https://cdn.mos.cms.futurecdn.net/3EJNRUqfnSo63NwHQbDjka-320-75.png)
Warner Bros. Discovery Submits Matching Offer for NBA Rights
By George Winslow published
WBD claims its contract for NBA rights allows it to retain them by submitting a matching offer
![Sinclair](https://cdn.mos.cms.futurecdn.net/962dunQjVZpxJDSMZXQUgM-320-75.jpeg)
Sinclair Announces 2024 Annual Diversity Scholarship Winners
By George Winslow published
Scholarships were awarded to 12 university students
![Reddit](https://cdn.mos.cms.futurecdn.net/DimXmxJ7eiCDGtLnq3otME-320-75.png)
Reddit Inks Deals for More Sports Highlights
By George Winslow published
The NFL, NBA, MLB, PGA Tour, and NASCAR to bring content to Reddit communities in a deal that will open up new advertising opportunities on the platform
![AI](https://cdn.mos.cms.futurecdn.net/ah4jD2yQ52aPSL3EYzx54b-320-75.jpg)
Paramount Advertising Brings AI-Generated Ads to Pluto TV, Paramount+
By George Winslow published
Powered by generative AI partner Waymark, Paramount's new Paramount Ads Manager creates CTV ads based on images, text, and videos derived from a business’s website
![Major League Soccer logo](https://cdn.mos.cms.futurecdn.net/6FhVnea3Gt8LGtkT93whMD-320-75.jpg)
Major League Soccer Reports Record Social and Digital Audiences
By George Winslow published
Engagement on social channels was up 230% at midseason
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