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ITC Extends Market Presence to Europe - TvTechnology

ITC Extends Market Presence to Europe

The partnerships represent the next step in ITC's strategy for worldwide growth as it taps the market demand for its products beyond North America.
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ITC (Instant Tool-less Connector) has announced that it has extended the reach of its sales and support networks for its tool-less line of connectors to Europe by signing agreements with well-known distributors Habitech Ltd. in England and Fusion Technologies in Ireland. The partnerships represent the next step in ITC's strategy for worldwide growth as it taps the market demand for its products beyond North America.

According to an ITC release, current crimp and compression termination systems require multiple tools or dies. ITC's connectors, however, do not require a tool for termination. For residential and commercial A/V system installers, the ITC tool-less system reduces termination time, complexity, and failure rate for a savings of time and money.

"We are very excited to have our product line represented by such distinguished distributors as Habitech and Fusion Technologies," said William Low, CEO of The Quest Group, parent company of ITC. "These partnerships are a key step in continuing our growth strategy as we penetrate the consumer electronics market beyond North America. The established relationships these distributors have, along with their reputations for market-leading products and exceptional service, will be invaluable to us as we establish our presence in Europe."