Avid Names Greg Estes as Chief Marketing Officer

Avid Technology Inc. has appointed Greg Estes as chief marketing officer.

In this newly created role, Estes will help the company further elevate its corporate brand identity in the global marketplace. He reports directly to President and CEO, David Krall.

Estes' experience includes more than 20 years working for technology and entertainment-related businesses. Prior to joining Avid, he served as vice president of global marketing for Mountain View, Calif.-based Silicon Graphics. Estes was also a founding member of RasterOps Corp., which developed the first color graphics boards and video capture devices for the Macintosh II in the late 1980's.

"With deep technology and entertainment industry expertise that spans the core audio, video and consumer sectors that are central to our business, Greg Estes is an ideal fit for this new and tremendously important role at Avid Technology," said Krall. "With the breadth and depth of what we offer today, there is a significant opportunity to further raise the visibility of Avid Technology's global leadership position in the film, video, audio, broadcast, animation, games, storage, and consumer technology industries. Greg has the industry background, strategic vision, and marketing savvy to lead this important charge for us, and we're looking forward to tapping his many talents in this new CMO role."