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WTOG-TV/DT addresses compliance, efficiency with monitoring system

St. Petersburg, FL’s CBS affiliate WTOG-TV/DT has implemented a new monitoring system from Volicon. The station has purchased the Observer multichannel media monitoring system primarily for on-air logging related to FCC compliancy and advertising issues.

Prior to the Observer, WTOG-TV/DT had been logging on-air programming using a system involving three VHS tape decks in eight-hour mode, storing the tapes for 90 days. An operator needed to load each deck manually, and when a compliancy, advertising or technical issue arose, a staff member needed to find the tape and search through the eight hours of video for content.

With the Observer, WTOG-TV/DT now automatically records and stores its programming to a server with no operator effort. Multiple users within multiple departments can immediately search on-air events via a desktop client. There is no longer a need for manually loading a tape deck or even storage of the tapes themselves. Staffers can also export video clips to viewers outside the facility, such as advertisers or the FCC.

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