SPEED Channel implements video monitoring for sponsored elements

The SPEED channel from Fox will use Volicon’s Observer to locate exactly when and where the sponsored element ran, create a clip of it and e-mail or FTP it to the sponsor
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FOX’s SPEED channel has deployed Volicon’s Observer desktop video monitoring solution to provide proof of performance of sponsored elements during broadcasts. SPEED is also using the Observer to monitor the overall quality of its programming.

In addition to traditional commercials, SPEED airs several sponsored elements during races. Staff members need a way of identifying for sponsors exactly when and where a particular element was run. Unlike a commercial, which is routed through SPEED’s traffic system with a special ID, sponsored elements are not as easily identifiable. With the Volicon Observer, staff members can use the system’s closed-caption search functionality to find key words, such as a sponsor name, within a specified time window, locate exactly when and where the sponsored element ran, create a clip of it and e-mail or FTP it to the sponsor.

SPEED will use the Observer to monitor all its programming, storing video for up to 90 days at a time. Staffers review the material for on-air discrepancies, signal problems and other issues that may interfere with the quality of the programming.

The Volicon Observer is a multichannel desktop video, audio and data monitoring system that allows users to capture broadcast assets from multiple A/V sources, view those assets from a traditional Windows-based desktop via a Web interface, search and retrieve them and export them to interested parties.

For more information, visit www.volicon.com/observer.html.

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