NBA’s Adelson to keynote Sports Media and Technology Conference

The inaugural C4-Sports convention in Las Vegas will include a Sports Media and Technology Conference presented by Future Media Concepts (FMC) July 18 and 19.

C4-Sports will focus on the critical components of sports technology. The conference will feature technical sessions and panel discussions designed to allow sports media production professionals to share and learn techniques specific to the sports television production environment.

The keynote address will be delivered on the first day of the Sports Media and Technology Conference by Ken Adelson, NBA Entertainment's senior vice president of production operations and planning. Adelson serves a key role in NBA Entertainment's push into digital media in production, distribution and archiving.

The Sports Media and Technology Conference will include two full days of training, made up of three simultaneous tracks covering facility management, creative content creation and next-generation distribution. It will also feature case study presentations by industry leaders and experts.

The C4-Sports convention and conference program will be held at the Las Vegas Convention Center. The conference program is sponsored by Avid Technology.

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