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Ascent Media to demonstrate Atlas Media Management at NAB2006

Ascent Media Group (AMG) will showcase its Atlas automated services and discuss the impact of those services on Sony Pictures Entertainment at NAB this year. Atlas, is a suite of secure, automated, transaction-based services built on the HP Digital Media Platform that enable content owners to manage media assets centrally, whether physical or file-based.

Demonstrations at booth SU2947 will see implementations of specific workflows illustrating how the ability to manage media centrally and digitally can streamline the processes to:

  • Create new versions. Using international commercials from HP, AMG will demonstrate how centrally-created commercial spots can be easily localized for viewers worldwide using Atlas.
  • Manage media libraries: AMG will show how authorized users within Sony can access, view, share, and track media assets and metadata for the company’s films and television shows online.
  • Publish media in multiple formats: AMG will show how Atlas can automatically transform a feature film from Sony into the proper formats for VOD, mobile, broadband, broadcast, and DVD.
  • Distribute media globally: AMG will take a feature film marketing campaign — a commercial spot and Electronic Press Kit — and show how Sony’s marketing team can distribute it to multiple global territories simultaneously.

More information about Atlas can be found at:

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