Avid Content Core will be the key focus at Avid’s booth at the 2026 IBC Show, Sept. 11-14 at the RAI Amsterdam.
Debuting at IBC2025, Avid says its Avid Content Core platform “continues to evolve as the intelligence layer connecting Avid's agentic ecosystem across news and post production.”
At IBC2026, Avid will introduce native asset management capabilities, connecting media across customers’ own cloud and on-premises environments—including Avid NEXIS, AWS, Google Cloud, Microsoft Azure and other third-party storage, facilitating the ability to index, search, manage, and work with content wherever it resides. Beyond a traditional MAM, this connected media understanding provides the foundation for agentic automation to execute work within trusted production workflows, without requiring everything to be migrated into a single repository, according to the company.
For news production, the company will demonstrate how connected planning, modern rundown, production, and publishing workflows across Avid Content Core, MediaCentral and Wolftech News, help teams accelerate content delivery across every platform.
For post production, Avid will demonstrate how Avid Content Core's media intelligence, understanding of media identity, location, metadata, and production context help enable agentic editing across Media Composer and Avid Content Core.
Avid will also showcase its latest Pro Tools updates for audio post production, helping creative teams deliver world-class audio across increasingly complex productions. Highlights include support for the immersive broadcast standard MPEG-H plus previews of new powerful integrations that streamline audio post production from editing and ADR through final mix.
Avid will be in Booth 7.B59.
