projectiondesign — Anders Løkke, International Marketing & Communications Manager

In investing in new technology, people now, more than ever will want systems that make their money go further.
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Anders Løkke Q. What broad technology trends do you think will be front-and-centre at IBC2009?

From a display perspective, we think a huge trend will be about 3D. It's been really catching on and people will be looking at it for each part of the production chain for sure.

Q. Any thoughts on how the current economic climate will affect the show?

This year, projectiondesign will be a first time exhibitor, so for us it's really quite positive. From what I hear the visitor numbers may be affected by the economy, but for us it's all new and positive and provides the opportunity to open doors to meet new people and make new contacts.

We also believe that when economic times are tough, time is money. People tend to watch more television and movies so there is a market for creating content and I don't see television or cinema as being lost any time soon.

In investing in new technology, people now, more than ever will want systems that make their money go further.

Q. What's new that you will show at IBC2009 and that broadcasters should look for there?

Obviously this will be 3D. 3D is quite an interesting topic in terms of large screen display for broadcast. We have an active stereoscopic projector, the F10 AS3D for 3D image reproduction, and will be showing the potential of LED-based illumination technology promising a significantly lower cost of ownership.

With the use of this technology in theory, users don't have to service or change the lamps on the projector throughout its lifetime. We will also showcase the cineo range of production specific projectors, which are used in many of the leading post-production houses for grading, vfx and image colour correction.

We are seeing our projectors being used more and more in applications such as newsroom studios to support live news programmes; displays on games shows; and post-production suites. The common thread here is lower cost of ownership and image accuracy as well as monitoring quality, adjustability to application and accuracy on deliverables.

Q. How is your new product offering different from what's available on the market?

Our products employ a completely new range of proprietary technologies developed for the purpose of these applications.

Our LED technology is ideal for control rooms monitoring requiring 24/7 monitoring and accuracy.

Q. Where are you based, and how many employees do you have? Anything else we should know about your company?

projectiondeisgn has been operational since 2001. We are based in Fredrikstad, Norway and have around 150 employees worldwide. All our research and development teams, design, manufacturing and sales & marketing functions and so on is based in Norway. However, we have representation all over the world ranging from Singapore to San Diego.

We have a very strong background, success and presence in 2D and 3D scientific visualization and medical realisation, as well as public displays, museums and luxury home entertainment applications.

Q. How many years have you been going to the IBC show and what's your fondest memory? What's your favorite restaurant or pub?

This year is the first year we're exhibiting at the IBC conference. We think it is a very exciting market and we're positive about it. IBC09 is one of the most exciting events on our calendar this year as we are working with some new partners for this event.

Amsterdam is not new to us, we've been attending Integrated Systems Europe here in the past and we think it's a great place. When not working or networking, it's good to find a moment to enjoy the beer at a few centrally located pubs and there are some excellent restaurants including the Supper Club.