OmniBus Launches iTX for IPTV

OmniBus Systems, a provider of comprehensive automation and content management systems to the broadcast industry, has launched its OmniBus iTX intelligent transmission software for IPTV applications. iTX enables IPTV service providers, online broadcasters, mobile TV services, content aggregators, and media portals to launch new services via a single software-based transmission system.

"The entry of iTX into the IPTV world changes everything, opening the broadcast scene to newcomers from markets such as content providers, digital signage and IPTV services," said Jay Schwartzberg, OmniBus Systems vice president of worldwide sales for iTX. "The cost and complexity of traditional broadcast infrastructures previously was an obstacle to the launch of new channels and services. iTX eliminates that stumbling block, replacing the unwieldy broadcast infrastructure with an elegant, affordable, and infinitely scalable all-in-one transmission solution."

iTX system software serves as video server, master control, graphics, and logo insertion functionality to provide automation, ingest, editing, and basic content management. This full-featured, format-independent, and bit rate-agnostic solution can mix DV, MPEG-1, 2 and 4, AVI, and WMV formats freely and will scale incoming media of any resolution to the appropriate output format, enabling SD and HD content to be mixed on the same playlist.

Captions, logos, vision effects, and even audio effects are built into the drag and drop interface of the iTX, and a preview function allows the user to validate complete sequences before they air. The company said operational training requires just a day, so an iTX customer could get a new channel up and running overnight.