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Medio Systems develops targeted mobile advertising system

Medio Systems has introduced a new tool for targeted advertising on mobile phones, the MobileNow Ad Network. The system uses technologies that intelligently determine ad relevance through search behavior, click-through history, user demographics, geography and in-depth behavioral trending analysis to deliver the most useful ad messages to each mobile consumer. Although geared toward advertisers, it has the potential to create added revenue for wireless operators delivering rich media to cell phones and other mobile devices.

To ensure precise ad targeting and the consistent delivery of mobile ad campaigns, Medio has integrated its RelevanceServer contextual ad platform, which it received as part of last year's acquisition of WebRelevance. Ads will be priced and served by auction and advertisers will pay only when consumers click on their messages.

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