Haivision Partners with Grass Valley for Live Low Latency Cloud Media Production

(Image credit: Grass Valley)

MONTREAL—Haivision is teaming up with Grass Valley to offer media producers a solution for contributing high-quality, low latency, and synchronized multicamera SRT video streams into the GV AMPP (Agile Media Processing Platform), the cloud-based technology platform that underlies the GV Media Universe Alliance.

To provide customers with a single commercial contact, Grass Valley will resell and integrate Haivision products, including Makito X4 video encoders and decoders and the Haivision Hub video networking service. The Makito X4 Encoder enables synchronous multi-stream live video contribution to the GV AMPP cloud production platform, while Haivision Hub supports remote management of contribution encoders and video routing over private IP networks, the internet, and the cloud to GV AMPP.

The companies tout combination of Haivision and Grass Valley technology as "a complete solution" for broadcast contribution, cloud-based live production, and real-time viewing of video feeds. 

 The Makito X4 Encoder supports 4K UHD and quad-HD inputs as a portable appliance for field deployment or as a blade within a high density 4RU rackmount chassis supporting up to 84 HD or 21 4K inputs. The Makito X4 Encoder also supports 10-bit 4:2:2 video, HDR and SMPTE 2110 inputs for all IP contribution.  Haivision’s ultra-low latency Makito X4 Decoder also enables broadcast operators to interact dynamically with cloud resources without sacrificing system responsiveness.

 “The GV Media Universe is intended to bring existing and new technologies together in ways that generate new opportunities for our customers. Haivision video encoding technology offers the ultimate combination of low latency and stream synchronization required for high-quality cloud live production,” said Costa Nikols, vice president Global Sales Enablement & Training, Grass Valley. “Collaborating with Haivision as a member of the GV Media Universe Alliance helps create a digitally connected community that combines on-premise, hybrid, and public cloud technologies. This allows new options for producing content in live production environments, from wherever our customers are working.”

 “Haivision's broadcast contribution solutions are a perfect fit for cloud production and are trusted by broadcasters for their reliability, ultra-low latency, and pristine quality,” added Peter Maag, CSO and EVP Strategic Partnerships. “We are delighted to support Grass Valley in this exciting high growth opportunity for agile live production.”

 Haivision is a member of the GV Media Universe Alliance, Grass Valley’s cloud production platform. The combined Grass Valley/Haivision solution will be demonstrated at the Grass Valley booth (C2107) at NAB Show in Las Vegas, April 23-27.

Tom Butts

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.