European operators can have MobiTV Optimized Delivery Server as end-to-end service or licensed component

The server offers a gateway for VOD and downloadable content as well as enables unicast content
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MobiTV is reducing the trade-off between delivering high-quality service and optimizing network usage with its new Optimized Delivery Server gateway for RTSP and RTP traffic. Available in Europe, the Optimized Delivery Server enables high-quality video and rich media delivery over broadband and wireless network ecosystems.

The standards-based server is RTP/RTSP and 3GPP standard compliant and combines unicast and multicast distribution methods into a single delivery platform that improves video quality and decreases backhaul demands. The technology optimizes network resources by creating a distributed network and includes comprehensive usage reporting, fully redundant architecture and support for all types of devices.

The server’s bandwidth smoothing, seamless network handover and bandwidth adaptation — including stream switching, stream thinning and rate shaping — significantly improve channel change and session startup.

Operators can start with a single cluster and deploy additional clusters at the network edges as business grows. The server’s low latency and secure media distribution enable personalization and targeted advertising insertion.

The Optimized Delivery Server is available as part of MobiTV’s end-to-end managed service as well as a licensed component that can be integrated into a current network ecosystem and with third-party content providers and CDNs.

For more information, visit www.mobitv.com/technology/optimized.php.