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Cox Television selects Harris to manage traffic

Cox Television has selected Harris' OSi-Traffic application to manage the traffic, sales, accounting and reporting components of its business.

A longstanding Harris customer, Cox will use OSi-Traffic to integrate other Harris products across multiple business lines.

The company said the tight integration between traffic and automation allowed Cox to increase revenue by controlling inventory utilization selling, and optimizing available spots closer to airtime.

The relationship between OSi-Traffic and Harris applications like Medialine and Repline also creates integrated local and national sales tools for Cox. As a national TV advertising sales firm, this integration helps Cox develop efficient conduits between stations and agencies — increasing efficiency and decreasing errors.

Cox Television owns and operates 15 TV stations and one cable news channel, and is a subsidiary of Cox Enterprises.

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