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AccuWeather Targets Mobile Devices

At NAB2006, AccuWeather Inc. will launch a new wireless portal network called the "Third-Screen Network."

Designed to help Accuweather's media partners earn wireless ad revenues from mobile devices, the "Third-Screen Network" is based on WAP, a technology that offers Internet browsing capabilities to mobile devices. The Third-Screen Network is designed to provide a full suite of news content including national headlines, weather, traffic and sports to mobile devices -- the so-called "Third Screens." The standard service can be easily expanded to include local news and sports, plus lifestyle content such as lottery results, movie, book, DVD, and music reviews, travel directions, movie times, school cancellations and more.

The Network is based on exclusive partnerships with one media outlet in each DMA. A media partner -- such as a television station or newspaper -- who joins AccuWeather's Third-Screen Network, enters the cell phone content business at no risk or cost. Available free to AccuWeather's media partners, the advertising-supported network offers clients brand exposure and media partners receive a share of the network's advertising revenue for every page view requested from within the partner's DMA.

The Third-Screen Network will launch in the summer of 2006. Additional information, including a list of DMAs still available, will be on display at NAB2006.

AccuWeather will be in Booth C4314.