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Dubai Media Incorporated Adopts Omneon Spectrum™ System for Scalable, Centralized On-Air Playout

SUNNYVALE, Calif. — March 1, 2009 — Omneon, Inc., a leading provider of media server and active storage systems, today announced that Dubai Media Incorporated (DMI), the official public broadcaster for Dubai, United Arab Emirates (UAE), and a major Middle East satellite TV broadcaster, has installed a new Omneon Spectrum™ media server system. Supplied by systems integrator Tevido LLC, also of the UAE, the Spectrum server system provides reliable, centralized playout of all six DMI channels to air.

"The number of DMI channels has increased steadily, and we needed a larger server capable of accommodating this growth," said Hassan Chahine, CTO at DMI. "The decision to upgrade our main transmission server was very significant for us, and we thoroughly evaluated three major brands before selecting the Omneon Spectrum media server system, which offered the best combination of reliability, resiliency, and performance for our needs. The Omneon server system has enabled us to add storage capacity and channels cost effectively, and its scalability will simplify the continued expansion of our broadcast operations as we reach out to a wider viewer base."

"One of the Middle East's leading media organizations, DMI provides viewers worldwide with a connection to Dubai and its achievements, both regionally and globally," said Geoff Stedman, Omneon senior vice president for products and markets. "As the company builds its presence in Dubai and beyond, the Omneon Spectrum system offers DMI a flexible modular design and the proven reliability necessary to support delivery of quality broadcast services."

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About Dubai Media Incorporated

Dubai Media Incorporated (DMI) is a pioneering media organization focused on innovation, quality, and working in line with the strategic objectives of the government of Dubai. DMI aims to reach the maximum number of viewers by presenting creative and meaningful television content that respects social, cultural, and family values in the UAE, the Gulf, and the Arab world. Through its broadcast channels, the organization seeks to embody the spirit of originality and modernity of the UAE and Dubai, contributing to the dissemination of the image of Dubai and its achievements regionally and globally. More information is available at www.dmi.ae.

About Tevido

Tevido LLC is the result of more than three decades of experience in the broadcast and professional AV industries. Based in Dubai, UAE, Tevido provides world-class media solutions to the broadcast and media markets for clients throughout the Middle East and North African regions. Tevido offers a comprehensive range of technologies and innovative turnkey solutions to TV studios, news production, video production and post-production, the outside broadcast market, and the film industry. Tevido has the technical expertise, knowledge, and talent to meet the high standards expected by customers in this market. More information is available at www.tevido.tv.

About Omneon

Omneon, Inc. is a leading provider of scalable media server and active storage systems that optimize workflow productivity and on-air reliability for the production, distribution, and management of digital media. Omneon is a pioneer in the use of advanced IT technologies and open systems for broadcast applications, producing a modular and expandable video server architecture in the Omneon Spectrum. The company's MediaGrid active storage system delivers centralized content storage that is scalable in capacity, bandwidth, and media-processing power. The company has an extensive global presence with customers in more than 50 countries on six continents. Omneon is on the Web at www.omneon.com.