In-Stat: U.S. Broadcast Storage and News Production Projected to Reach $368 Million in 2015
March 23, 2011
SCOTTSDALE, ARIZ.: Market researcher In-Stat predicts the U.S.
broadcast storage and news production system market will be valued at $368
million in four years. The firm cites the continued migration to file-based
workflows, HD and 3D playout for the projection. (It did not provide growth
rate.) The market will also be influenced by multiplatform distribution that
now includes smartphones and tablet computers.
“The nature of professionally produced television is undergoing fundamental
changes. Multiscreen content delivery networks and services will eventually
push a great deal of professional content into the cloud,” In-Stat’s Gerry
Kaufhold said. “Even for local TV stations that produce their own talk shows,
news, sports, advertising, and specialty programming, the changes in consumer
behavior require that content at least have ‘hooks’ and ‘triggers’ up in the
cloud to permit the maximum value of professional content to be realized as it
flows through an ever-widening pool of delivery services.”
Multiple platforms require multiple resolutions and codecs further complicate
storage, In-State said. Some of the more popular video codecs include MPEG-2,
MPEG-4 AVC, MPEG-4 SVC, Flash, Silverlight, DiVX and increasingly, Google VP8. There
is also a move to consolidate storage traditionally divided into silos for
production, ingest, management, staging and archiving.