'What caught my eye' - PHABRIX features in the innovation strand at IBC 2012

The hugely popular What Caught My Eye strand at IBC provided the inside track on product and trends happening on the exhibition floor at IBC this year . Each morning of IBC a different industry expert, chosen for their unique perspective, shared their insight into the news, hot business issues or flagged up interesting areas or demonstrations happening at the show.

PHABRIX was chosen this year for its innovative test and measurement instruments. 

Paul Nicholls, director sales and marketing was asked to comment on the success of PHABRIX in the very challenging area of broadcast T&M where the industry is dominated by some very large companies. The commentator was industry expert Julian Hioms.

The video interview can be seen here:


Julian Hiorns has become something of an expert in developing niche markets. He believes that small companies are nimbler than the large ones and much quicker in pushing technology forward. In this last What Caught My Eye of the Conference he looked at what developments could bring about the next big thing in broadcast progress.