Canon releases new high performance professional series zoom lens

Leading photo, video and electronics retailer Adorama is one of the first to have the
Canon EF 200-400mm f/4 IS USM Extender 1.4X available for pre-order

New York, NY – May 14, 2013 –Adorama, one of the world’s largest photography, video, imaging and electronics retailers, is one of the first retailers to make the newest Canon professional series lens available for pre-order.

The Canon EF 200-400mm f/4L IS USM Extender 1.4X is a high performance L-series super-telephoto zoom lens. Ideally suited to the needs of sports and wildlife photographers, its built-in 1.4x extender allows users to reach 280 – 560mm at f/5.6 with just a flip of a switch, and, combined with the 9-blade circular aperture and optimized lens placement and coatings, delivers soft backgrounds, reduced ghosting and outstanding color fidelity. One fluorite and four UD lens elements provide excellent chromatic aberration correction throughout its entire zoom range.

Autofocusing is fast, accurate and nearly silent thanks to its ring ultrasonic motor (USM). Along with internal focusing, a high-speed CPU and optimized autofocus algorithms, the lens provides superior focusing performance. In Power Focus mode, focus shifts are smooth and quiet, a great feature for wildlife photographers as well as filmmakers. There are three image stabilization modes – standard, panning and during-exposure-only – which assist in a broad range of shooting situations. The optical image stabilizer can correct up to four shutter speed stops.

Fluorine coating on the front and rear lenses helps reduce fingerprints and repel dust, and the entire lens is highly resistant to dust and water.

The Canon EF 200-400mm f/4L IS USM Extender 1.4X lens is available for pre-order now at Also available for pre-order is the companion Canon hard lens case.


ADORAMA: More Than a Camera Store

Adorama is more than a camera store – it’s one of the world’s largest photography, imaging and electronics retailers. Serving customers for more than 30 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, imaging and consumer electronics. Adorama’s vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company and the award-winning Adorama Learning Center, which offers free education for photographers in video channels such as the popular AdoramaTV.

Adorama is listed as’s “Best of the Web” and in the Internet Retailers Top 100, and is the official Photo and Electronics Retailer of the NY Giants.

Visit ADORAMA at

Press Contact:
Anya Oskolkova
Zazil Media Group
(p) 617.817.6559
(skype) anya.oskolkova