Avid and Bannister Lake Enter Into Sales and Distribution Agreement

LAS VEGAS — April 7, 2019 — Bannister Lake announced today it has entered into a joint sales, marketing, and distribution agreement with Avid®. Avid will serve as a non-exclusive distributor of Bannister Lake's Chameleon data aggregation and management solution. With integration between Chameleon and the Avid Maestro™ Graphics, Avid users will be able to easily aggregate, moderate, and populate data-driven graphics for news, sports, financial, and other productions. Chameleon will be available through Avid's sales channels.

Chameleon provides a sophisticated and powerful link between data and graphics for broadcast, OTT, digital signage, HTML5, online, and mobile applications. The solution reads, ingests, and manages multiple diverse data feeds through an advanced web interface, providing users with full control over both incoming data and output formats. Customized data is imported into graphic templates directly or through Chameleon's RESTful API for use in news, sports, elections, financial, and other content genres. Chameleon data can also be imported into augmented reality and virtual reality products as well as IP-based solutions. It has also become a popular solution in data-intensive scenarios such as eSports and sports wagering.

"We are excited about bringing Bannister Lake's wealth of data knowledge and expertise into the Avid ecosystem," said Ofir Benovici, Avid's vice president of media enterprise. "As live and static data play an increasingly important role in the production process, our end-users will realize greater value through more efficient workflows, better storytelling, and the opportunity to secure new business."

"Avid is a natural fit for our data aggregation solutions," said Georg Hentsch, president of Bannister Lake. "Not only will Avid customers be able to do more with their graphics, they will have the opportunity to leverage data in all kinds of ways that were previously unavailable. We look forward to a long and innovative relationship with Avid."

Bannister Lake was established in 1994 and provides the broadcast industry with a variety of innovative solutions to manage data and graphics. The company supplies products and software development services to customize, automate, and distribute data content to various end points. Bannister Lake solutions can be found in television stations, networks, and at mission-critical events where live data is an essential part of communicating with audiences.

More information about Chameleon and other Bannister Lake solutions is available at www.bannisterlake.com. Bannister Lake will be at the 2019 NAB Show, Booth SL5616.

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About Bannister Lake Inc.

Bannister Lake is a leading provider of professional video graphic display solutions for broadcast television, cable, satellite, audio/visual and information presentation applications, eSports, and digital signage worldwide. The company's solutions integrate seamlessly with existing infrastructures while automating the integration and display of external data sources, improving the productivity of any organization. Visit Bannister Lake online at www.bannisterlake.com.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

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Caption: Bannister Lake and Avid Logos


Visit Bannister Lake at the 2019 NAB Show, Booth SL5616

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