Warner Bros. Discovery

Four new channels debuted on July 30, and the remaining 12 channels will be added in the coming months

Business WBD also unveils executive leadership for each company after next year’s split-up

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project

Streaming Offerings include CNN Headlines, Bleacher Report and many Spanish-language channels

Streaming Video previews and AI-assisted ‘drop-in moments’ aim to improve content discovery and browsing experience

Will launch NEO later this year for all its video inventory and DemoDirect to streamline network buying

When the rebrand happens this summer, it will be the fifth name change since 2008

Subscribers to all tiers of the streaming service in the U.S. can add another person for $7.99 a month

RESEARCH WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge

The free streaming channels are now available via any 4th-generation Tablo app