VAB

175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey

“We stand by our prior statements that the magnitude of the issue was very small for the majority of telecasts,” Nielsen said

Nielsen erroneously excluded out of home viewing by broadband only homes from Sept. 2020 to Dec. 2021, which hurt ratings for live and high profile events, a new VAB report said

The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative

A new VAB study found that 162 brands launched their first national TV campaigns in the first half of 2021, a 47% pop from a year earlier

A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns

NBCU said it has joined and that next week it will announce all the companies that are part of the NBCU’s recently created Measurement Innovation Forum

The Video Advertising Bureau called the MRC decision “a loud change-or-die challenge” to Nielsen

Nielsen asserts that it is regularly examined by the Media Rating Council

Networks believe Nielsen’s ratings are “undercooked”