VAB
Latest about VAB

VAB Creates New Media Measurement Innovation Taskforce
By George Winslow published
NBCU said it has joined and that next week it will announce all the companies that are part of the NBCU’s recently created Measurement Innovation Forum

Networks, Nielsen React to MRC Accreditation Loss
By George Winslow published
The Video Advertising Bureau called the MRC decision “a loud change-or-die challenge” to Nielsen
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