VAB VAB: Streaming Exclusivity Reduced NFL Viewing New VAB study found that Thursday Night Football audiences were down significantly in 2022 after shifting exclusively to streaming, with average audience declining 37% Most Networks Have Increased Their Use of New Measurement Providers 175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey Nielsen, MRC Push Back on VAB's Lost TV Advertising Estimates “We stand by our prior statements that the magnitude of the issue was very small for the majority of telecasts,” Nielsen said Grid List Latest about VAB UPDATED: VAB Study Finds Nielsen Undercount Cost Networks $700M By George Winslow last updated 27 January 22 Nielsen erroneously excluded out of home viewing by broadband only homes from Sept. 2020 to Dec. 2021, which hurt ratings for live and high profile events, a new VAB report said VAB, 4A’S Join ANA's Cross-Media Measurement Initiative By George Winslow last updated 2 January 22 The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative VAB: `New to TV Advertisers’ Show Hefty Growth By George Winslow published 9 November 21 A new VAB study found that 162 brands launched their first national TV campaigns in the first half of 2021, a 47% pop from a year earlier VAB Releases Case Studies in Streaming Video Ad Campaigns By George Winslow published 19 October 21 A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns VAB Creates New Media Measurement Innovation Taskforce By George Winslow published 9 September 21 NBCU said it has joined and that next week it will announce all the companies that are part of the NBCU’s recently created Measurement Innovation Forum Networks, Nielsen React to MRC Accreditation Loss By George Winslow published 2 September 21 The Video Advertising Bureau called the MRC decision “a loud change-or-die challenge” to Nielsen Nielsen Says No to TV Ratings Audit By Michael Balderston published 19 April 21 Nielsen asserts that it is regularly examined by the Media Rating Council TV Networks Seek Independent Audit of Nielsen Ratings During COVID By Michael Balderston published 15 April 21 Networks believe Nielsen’s ratings are “undercooked” Simpson, Beardsley and Collamore Join VAB Hall of Fame By Michael Balderston published 5 December 17 A trio of broadcasters have been newly enshrined into the Vermont Association of Broadcasters Hall of Fame: Judy Simpson, Tom Beardsley and Brian Collamore. 12 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Rohde & Schwarz to Tout Sustainability at 2023 NAB Show2Standard General, CMG Blast FCC for Delays in Approving Tegna Deal3FCC Seeks Comment on Rules to Implement Low Power Protection Act4Studios, Unions Announce Expiration of COVID-19 Restrictions5Riedel Expands Americas Sales Team
UPDATED: VAB Study Finds Nielsen Undercount Cost Networks $700M By George Winslow last updated 27 January 22 Nielsen erroneously excluded out of home viewing by broadband only homes from Sept. 2020 to Dec. 2021, which hurt ratings for live and high profile events, a new VAB report said
VAB, 4A’S Join ANA's Cross-Media Measurement Initiative By George Winslow last updated 2 January 22 The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative
VAB: `New to TV Advertisers’ Show Hefty Growth By George Winslow published 9 November 21 A new VAB study found that 162 brands launched their first national TV campaigns in the first half of 2021, a 47% pop from a year earlier
VAB Releases Case Studies in Streaming Video Ad Campaigns By George Winslow published 19 October 21 A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns
VAB Creates New Media Measurement Innovation Taskforce By George Winslow published 9 September 21 NBCU said it has joined and that next week it will announce all the companies that are part of the NBCU’s recently created Measurement Innovation Forum
Networks, Nielsen React to MRC Accreditation Loss By George Winslow published 2 September 21 The Video Advertising Bureau called the MRC decision “a loud change-or-die challenge” to Nielsen
Nielsen Says No to TV Ratings Audit By Michael Balderston published 19 April 21 Nielsen asserts that it is regularly examined by the Media Rating Council
TV Networks Seek Independent Audit of Nielsen Ratings During COVID By Michael Balderston published 15 April 21 Networks believe Nielsen’s ratings are “undercooked”
Simpson, Beardsley and Collamore Join VAB Hall of Fame By Michael Balderston published 5 December 17 A trio of broadcasters have been newly enshrined into the Vermont Association of Broadcasters Hall of Fame: Judy Simpson, Tom Beardsley and Brian Collamore.
