VAB

Ads in breaking local TV news coverage make all viewers, including younger ones, more likely to purchase a product, according to the survey

BUSINESS Pharmaceutical companies increase TV spend following FDA crackdown on deceptive ads

The VAB study of media consumption among key audiences for advertisers found that 56% of adults with full time jobs are watching more TV news

Potential voters are almost 9 times more likely to trust TV news than social media platforms; 50% of total respondents rank AI lowest for trust according to a VAB study

Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB

Out-of-home viewership contributes double-digit lifts in total audience, especially among 18-34 demo, according to a new study

PEOPLE Award honors those who have made an outstanding contribution to broadcasting nd who have shown technical knowledge, dedication, dependability and leadership in broadcast engineering affairs

VAB estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S.

New report from VAB highlights shoppable TV ads opportunities

New VAB study found that Thursday Night Football audiences were down significantly in 2022 after shifting exclusively to streaming, with average audience declining 37%