VAB

PEOPLE Award honors those who have made an outstanding contribution to broadcasting nd who have shown technical knowledge, dedication, dependability and leadership in broadcast engineering affairs

VAB estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S.

New report from VAB highlights shoppable TV ads opportunities

New VAB study found that Thursday Night Football audiences were down significantly in 2022 after shifting exclusively to streaming, with average audience declining 37%

175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey

“We stand by our prior statements that the magnitude of the issue was very small for the majority of telecasts,” Nielsen said

Nielsen erroneously excluded out of home viewing by broadband only homes from Sept. 2020 to Dec. 2021, which hurt ratings for live and high profile events, a new VAB report said

The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative

A new VAB study found that 162 brands launched their first national TV campaigns in the first half of 2021, a 47% pop from a year earlier

A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns