TV advertising

Latest about TV advertising

money
ThinkAnalytics Enhances ThinkAdvertising Features for TV Hyper-Targeting

By George Winslow Published

New features are designed to boost revenue and bring digital-style ad targeting to the TV sector

Streaming
AdAmp
AdAmp Kicks Off as TV Advertising Portal for Small Businesses

By Michael Balderston Published

Assists with video buying on cable and streaming networks

Business
money
SMI Sees Growth in U.S. Ad Spend After 2020 Declines

By Michael Balderston Published

Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets

Business
Lebron James
MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3

By Michael Balderston Published

After a record decline in Q2 2020, sports and politics pushed the TV ad market back into the black

Business
NHL Bubble
TV Advertising Stems Losses in Q3 With Return of Sports, SMI Reports

By Michael Balderston last updated

NBA and NHL playoffs helped drive resurgence in ads

Business
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TV Ads Strengthen Digital Ads, Study Finds

By Michael Balderston Published

A 15% lift in purchase intent occurs when ads air on TV and digital

Business
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CBS TV Stations Tap Alphonso for Local TV Attribution

By Michael Balderston Published

Will cover all 17 of its owned stations across the U.S.

Business
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TV Advertising Shows Signs of Rebound, Finds SMI

By Michael Balderston Published

While still down year-over-year, there was growth from the numbers in April

Business
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More TV Advertisers Adopting Data-Driven Ad Buys

By Tom Butts Published

Forty percent will use data to improve planning, target and analyze advertising effectiveness by 2020, according to Blockgraph.

Business
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MediaRadar: TV Ads Getting Shorter, But Impact Remains

By Michael Balderston Published

Report covering last year of TV advertising notes despite some shifts, TV remains key ad platform.

Business
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