Latest about TV advertising
The report also found that CTV viewing showed a 48% pop in Q2 of 2025
The increases follow 7% growth year over year in Sept. and a record $5B spent on NFL ads last season according to Guideline
As broadcasters will become more reliant on political advertising, they face “lower anticipated recovery prospects” and "downward pressure on valuations" according to S&P Global Ratings
The Samba TV, HarrisX data bodes well for advertisers in the run-up to the holidays
EDO’s new Creative Rotation Optimization outcomes-based solution is designed to drive TV campaign performance gains up to 20%
Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar
By 2027 connected TV advertising will make up nearly one third of all U.S. TV advertising according to GroupM
The penetration of free-ad supported channels has doubled in the last year, according to Comcast Advertising
