Report covering last year of TV advertising notes despite some shifts, TV remains key ad platform.
Free workshop takes place May 2 and 3 in Washington, D.C.
Strategy Analytics report estimates global TV ad spend to be more than $210B in five years.
The company is an advertising distribution and delivery company, offering a start-to-finish workflow for TV and video ads along with talent and rights management.
The IAB Tech Lab, a non-profit consortium of advertisers, content creators and consumer electronics manufacturer, has released a set of guidelines designed to improve consumers’ video ad experiences across smart TVs, connected devices and other OTT systems.
At a CES panel on Tuesday, panelists discussed that even though the media landscape is continuing to evolve, TV remains a major factor, particularly when it comes to advertising.