TV advertising GroupM: U.S. Pay TV Penetration to Fall Below 50% by 2025 By 2027 connected TV advertising will make up nearly one third of all U.S. TV advertising according to GroupM Comcast: FAST Streaming Channels Are Changing the TV Ad Landscape The penetration of free-ad supported channels has doubled in the last year, according to Comcast Advertising Advertising Optimism for 2022 The marketplace for programmatic purchasing of broadcast ads will grow significantly in 2022 Grid List Latest about TV advertising WideOrbit, Comscore Expand Efforts to Automate Linear TV Buying and Selling By George Winslow published 8 March 22 WideOrbit’s WO Marketplace will introduce Comscore TV information to power automated TV transactions and audience targeting ThinkAnalytics Enhances ThinkAdvertising Features for TV Hyper-Targeting By George Winslow published 30 September 21 New features are designed to boost revenue and bring digital-style ad targeting to the TV sector AdAmp Kicks Off as TV Advertising Portal for Small Businesses By Michael Balderston published 2 February 21 Assists with video buying on cable and streaming networks SMI Sees Growth in U.S. Ad Spend After 2020 Declines By Michael Balderston published 2 February 21 Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3 By Michael Balderston published 24 November 20 After a record decline in Q2 2020, sports and politics pushed the TV ad market back into the black TV Advertising Stems Losses in Q3 With Return of Sports, SMI Reports By Michael Balderston last updated 23 October 20 NBA and NHL playoffs helped drive resurgence in ads TV Ads Strengthen Digital Ads, Study Finds By Michael Balderston published 23 September 20 A 15% lift in purchase intent occurs when ads air on TV and digital CBS TV Stations Tap Alphonso for Local TV Attribution By Michael Balderston published 20 July 20 Will cover all 17 of its owned stations across the U.S. TV Advertising Shows Signs of Rebound, Finds SMI By Michael Balderston published 7 July 20 While still down year-over-year, there was growth from the numbers in April DOJ Hosting Workshop on TV, Digital Advertising Competition By Michael Balderston published 1 May 19 Free workshop takes place May 2 and 3 in Washington, D.C. 12 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Lawo Establishes CTO Office2Scripps News Expands Documentary Production with New Longform Unit3Summit Preview: Explore the Metaverse with Chris Pfaff4Ateme Unveils Solution To Make Video Streaming Sustainable While Optimizing QoE5NextGen TV Comes to Rochester, N.Y.
WideOrbit, Comscore Expand Efforts to Automate Linear TV Buying and Selling By George Winslow published 8 March 22 WideOrbit’s WO Marketplace will introduce Comscore TV information to power automated TV transactions and audience targeting
ThinkAnalytics Enhances ThinkAdvertising Features for TV Hyper-Targeting By George Winslow published 30 September 21 New features are designed to boost revenue and bring digital-style ad targeting to the TV sector
AdAmp Kicks Off as TV Advertising Portal for Small Businesses By Michael Balderston published 2 February 21 Assists with video buying on cable and streaming networks
SMI Sees Growth in U.S. Ad Spend After 2020 Declines By Michael Balderston published 2 February 21 Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets
MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3 By Michael Balderston published 24 November 20 After a record decline in Q2 2020, sports and politics pushed the TV ad market back into the black
TV Advertising Stems Losses in Q3 With Return of Sports, SMI Reports By Michael Balderston last updated 23 October 20 NBA and NHL playoffs helped drive resurgence in ads
TV Ads Strengthen Digital Ads, Study Finds By Michael Balderston published 23 September 20 A 15% lift in purchase intent occurs when ads air on TV and digital
CBS TV Stations Tap Alphonso for Local TV Attribution By Michael Balderston published 20 July 20 Will cover all 17 of its owned stations across the U.S.
TV Advertising Shows Signs of Rebound, Finds SMI By Michael Balderston published 7 July 20 While still down year-over-year, there was growth from the numbers in April
DOJ Hosting Workshop on TV, Digital Advertising Competition By Michael Balderston published 1 May 19 Free workshop takes place May 2 and 3 in Washington, D.C.
