Latest about TV advertising
Samba TV: 68% of Top 100 Brands Increased TV Ad Impressions in First Half of 2025
The report also found that CTV viewing showed a 48% pop in Q2 of 2025
NFL 30 Second Spots Set to Increase by 9% YoY in Oct. 2024
The increases follow 7% growth year over year in Sept. and a record $5B spent on NFL ads last season according to Guideline
S&P Predicts Modest Declines in Retrans, Ad Revenue for Local TV Stations
As broadcasters will become more reliant on political advertising, they face “lower anticipated recovery prospects” and "downward pressure on valuations" according to S&P Global Ratings
Survey: Despite Economic Challenges, Holiday Spending Looks Strong
The Samba TV, HarrisX data bodes well for advertisers in the run-up to the holidays
EDO Launches New Tool for Increasing ROI of TV Ad Campaigns
EDO’s new Creative Rotation Optimization outcomes-based solution is designed to drive TV campaign performance gains up to 20%
MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV
Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar
GroupM: U.S. Pay TV Penetration to Fall Below 50% by 2025
By 2027 connected TV advertising will make up nearly one third of all U.S. TV advertising according to GroupM
Comcast: FAST Streaming Channels Are Changing the TV Ad Landscape
The penetration of free-ad supported channels has doubled in the last year, according to Comcast Advertising
