TV advertising
Latest about TV advertising
![Money](https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-320-75.jpg)
GroupM: U.S. Pay TV Penetration to Fall Below 50% by 2025
By George Winslow published
By 2027 connected TV advertising will make up nearly one third of all U.S. TV advertising according to GroupM
![Xumo](https://cdn.mos.cms.futurecdn.net/VqzmQQRivsuJQZ7wdMfCzB-320-75.jpg)
Comcast: FAST Streaming Channels Are Changing the TV Ad Landscape
By George Winslow published
The penetration of free-ad supported channels has doubled in the last year, according to Comcast Advertising
![money](https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-320-75.jpg)
Advertising Optimism for 2022
By Will Offeman published
The marketplace for programmatic purchasing of broadcast ads will grow significantly in 2022
![money](https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-320-75.jpg)
ThinkAnalytics Enhances ThinkAdvertising Features for TV Hyper-Targeting
By George Winslow published
New features are designed to boost revenue and bring digital-style ad targeting to the TV sector
![AdAmp](https://cdn.mos.cms.futurecdn.net/iHr85xWnwwbFZEZjnjNz7C-320-75.jpg)
AdAmp Kicks Off as TV Advertising Portal for Small Businesses
By Michael Balderston published
Assists with video buying on cable and streaming networks
![money](https://cdn.mos.cms.futurecdn.net/c7927vmbLQ2FvMpjB4GEPK-320-75.jpg)
SMI Sees Growth in U.S. Ad Spend After 2020 Declines
By Michael Balderston published
Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets
![Lebron James](https://cdn.mos.cms.futurecdn.net/Hws2SU93bDyydz9pk9czBn-320-75.png)
MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3
By Michael Balderston published
After a record decline in Q2 2020, sports and politics pushed the TV ad market back into the black
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