Latest about Super Bowl
Super Bowl Sunday Sets Records, Streaming Climbs in Feb. 2024
Overall TV usage declined compared to January, according to Nielsen's The Gauge
Super Bowl XLVIII Audience Was Actually How Big?
Custom survey from Nielsen and NFL says 210M watched the game, much higher than previous data from Nielsen and others
Survey: 36% Plan to Stream the Super Bowl
That is up from 30% in 2023 according to a new Adtaxi survey
Study: Cost of Super Bowl Ads Up 11% to $6.47M
Last year’s cost was $5.83M for a 30 second spot according to Guideline
Sphere Entertainment, NFL Collaborate On Super Bowl Content, Display
The 1.2 million LED pucks of the Sphere’s Exosphere will display the content leading up to the game
Pluto TV to Debut First Ever Super Bowl Commercial
The Super Bowl ad will air at the start of Pluto's 10th anniversary celebration
Pluto TV Launches New 'NFL Super Bowl Classics' Channel
The new 24/7 free channel available exclusively on Pluto TV features NFL's library of past Super Bowls
123.5M People Watched Rihanna’s Super Bowl Halftime Show
Viewing ranged from 98.8M to 124M during the game according to AdImpact’s data
