Super Bowl

More than 700 employees are on site, where 75 miles of cable were laid down for coverage that will air on NBC, Peacock, Telemundo and Universo

During the day, they will provide 17 hours of 4K, HDR feeds starting at 7 a.m. ET

Sports As official signature partner, will showcase the future of live sports and real-time streaming during week leading up to the NFL’s Big Game

Media company sees more demand than ever for the Super Bowl with 20% increase in digital investments led by Peacock

During February YouTube had 11.6% of TV viewing compared to 10% for Disney in Nielsen’s February Media Distributor Gauge

Streaming’s share rose even though Super Bowl Sunday was the second most-watched day of TV in the history of monthly reports from Nielsen’s The Gauge

Ad inventory for the game was sold out and Fox saw record highs for pricing

Newly combined solution was used to test latency and stream performance of the Super Bowl

Game also drew record-high streaming viewership, with Tubi viewers reaching 13.6 million, Fox Sports says

The station group will broadcast the game in HDR for all its Fox affiliates using ATSC 3.0 and has added a new gaming channel