Pearl TV

NextGeNextGen TV hit several key milestones in 2022 Pearl TV reported

The coalition’s RUN3TV web ad platform now supports server-side ad insertion

Pearl TV and iWedia have launched a fast-track program that adds new ATSC 3.0 A/344 interactive features and streamlines the adoption of NextTV by Android TV device makers

Pearl TV and Auton recently tested the standard at the Motown 3.0 Open Test Track

RUN3TV allows stations to develop NextGen TV services that will drive greater viewer engagement

The program streamlines NextGen TV adoption for set makers and others

A special DigiCap DigiCaster 3.0 gateway installed at two stations enabled the handoff

CES 2022 The Pearl TV consortium highlighted the launch of new ATSC 3.0 sets, faster than expected set sales, new test data on automotive applications, and efforts to speed up the development of NextGen TV sets

Pearl TV, broadcasters and CE manufacturers will be highlighting Dolby’s advanced audio capabilities and other features of the ATSC 3.0 broadcasts

Magid survey says enhanced audio, interactivity and ease of tech upgrades most popular features